Some Information I Found For My Paper

I am writing a paper about how "Wheaties" creates customer value through marketing. I found some interesting information about how it started and some of the beginnings of the company.

A consumer may never guess that their bowl of cereal was created by a physician whose bran gruel spilled onto a hot stove and sizzled into a crisp flake. This mistake flake is exactly what led the Washburn Crosby Mill Company in 1921 to test over 36 varieties of wheat and hold a company naming contest in order to develop Wheaties cereal. In 1928, the Crosby mill was joined by other mills to become General Mills Incorporated, a growing foods producer. Currently, General Mills is known for its brands such as Betty Crocker, Pilsbury, Hamburger Helper, Yoplait, Green Giant, Bisquick and Gardetto’s as well as its ownership of restaurants such as Red Lobster and Olive Garden. General Mills is also one of the top three cereal producers in the world with Wheaties being its first cereal product.

The Wheaties product started out with a bang in 1926 when the world’s first singing radio commercial debuted the Wheaties Quartet. The product become a national sensation in 1933 as it began its sponsorship of baseball broadcasts and athletes on its boxes leading to its sponsorship of the first televised commercial sports broadcast in 1939. One of the broadcast stations included WHO in Des Moines, Iowa with Ronald Reagan as broadcaster.